Brand Identity & Strategy: Make your brand your north star. It already exists. It is just a matter of giving it focus. The investment is almost completely in execution, but the rewards are all profits. True marketing creative is more science than art. It combines news, excitement and a strong call to action along with the brand’s rules, colors, fonts and imagery to deliver work that sells, while reinforcing the brand. Establish your identity, role and position thus creating your relationships
Research: C3℠ Creative begins with research and understanding the consumer. For the marketer, understanding consumer cognition is important in order to understand the consumer’s mental processes involved in gaining knowledge and comprehension. These then drive their thinking, knowing, remembering, judging and problem-solving. With this understanding we will align your product and service offering with their needs and deliver relevant and effective offers
Audience Segmentation: Finding out exactly who your audience is can be difficult enough. Finding out what motivates them is even more difficult, yet even more important. Our audience segmentation tools will let you know just who loves you and why. We examine Life-stage and behavioral characteristics to create connections, make relationships and fulfill needs through an ongoing life-cycle course
Execution / Project Management: What is the best way to reach your audience? Is there a best way or should we use a multi-channel approach? We understand what you want, and know how to achieve it. You can be confident in our ability to manage every program, so you can move on to bigger initiatives, instead of being bogged down in project details.
Measurement & Analytics: Program analysis is critical. Otherwise we are playing a sport without knowing any other statistics, including the score. Each media is like its own sport. They all keep score differently. We have the most up to date tools to make sense of how we are doing across a wide variety of programs, media and markets. The more we listen and are attentive to consumer behavior and buying decisions the better offers we can make fulfilling long term relationship needs. Right offer, right time…
Branding: Manage the way your audience perceives your brand. A strong and positive brand means additional revenue. A weak and unmanaged one means failure. Understand what your brand currently means, what it can become, and how adding that knowledge to your marketing effort means success.
Own the Subconscious: Too many companies think that getting their name out is the same as growing their brand. It isn’t true. Getting a name out that has no important meaning to the audience achieves nothing. What is it that the audience thinks when they see your name? What value does it represent to them? Your branding message should deliver a statement that speaks to what the audience needs, then associates your name with that solution.Think of a brand as a personality. It is hard to put into words, but as soon as you see someone, you have an instant and detailed impression of them. The same kind of unspoken impression comes from every brand, including yours, whether you have worked to build it, or if it grew on its own. After all, no one escapes having a personality. It may be weak, it may be negative, but it exists.
Your Brand Means Money: In the case of a product or company’s brand, a strong and positive one means revenue. It represents the one true solution to a problem they face, more than just a product they settle for as compared to others. Every time you address the audience, the meaning behind your brand should be advanced. Don’t spend another dollar on advertising until you are confident in your brand, and willing to shout it from the highest mountain.
The 99 Percent: No matter how successful the campaign, 99% of the people who see your ad don’t buy your product. But they do see your ad. Whether they want to or not, they are developing an impression of your brand. Make sure those 99% understand your value. That way, when they are ready to buy, you already own a strong and positive position in their minds. You will have the inside track at the most important point of their buying process.