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Measurement & Analytics

Program analysis is critical.
 

Otherwise we are playing a sport without knowing any other statistics, including the score. Each media is like its own sport. They all keep score differently. We have the most up to date tools to make sense of how we are doing across a wide variety of programs, media and markets. The more we listen and are attentive to consumer behavior and buying decisions the better offers we can make fulfilling long term relationship needs. Right offer, right time…

 

Agency & Marketing Services

Measurement & Analytics

Measurement & Analytics

April 16, 2021
Branding

Branding

April 16, 2021
Execution / Project Management

Execution / Project Management

April 16, 2021
Audience Segmentation

Audience Segmentation

April 16, 2021
Brand Identity & Strategy

Brand Identity & Strategy

April 16, 2021
Research: C3℠

Research: C3℠

April 16, 2021

Recent Posts

Junk Mail vs Direct Marketing

Junk Mail vs Direct Marketing Fulfill real consumer needs always look at Junk Mail as push marketing, where marketers are pushing offers but not considering consumer needs. Direct Mail on the other hand, is highly targeted, and when done well, creates consumer...
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The Science of Art

The Science of Art “Creative”: the term itself implies an artistic procession of grand ideas, until we hit upon that one gem that propels you to marketing’s heights. It is no such thing. Creative is a scientific process where a series of prescribed steps are followed,...
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Is your sales staff aligned with your organizations goals?

Is your sales staff aligned with your organizations goals? Most sales executives will sell whatever they can, but are they coming home with the right kind of work? Do some sales executives waste time on selling unprofitable work or work that doesn’t fit? Could their...
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Reduce your direct mail campaign costs and improve their effectiveness

Where does a marketer spend their time?  For all marketers, but especially those of us working on direct mail campaigns, it looks like it should boil down to either campaign development or cost control....
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Get In Alignment

When your car, your spine, or even the stars are out of alignment, it means that the elements that must come together for a successful drive, walk, or karma are instead working independently, and not moving you toward your goal. Every inch of progress is a struggle,...
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