by webmaster | Apr 16, 2021 | BLOG
Junk Mail vs Direct Marketing Fulfill real consumer needs always look at Junk Mail as push marketing, where marketers are pushing offers but not considering consumer needs. Direct Mail on the other hand, is highly targeted, and when done well, creates consumer...
by webmaster | Apr 16, 2021 | BLOG
The Science of Art “Creative”: the term itself implies an artistic procession of grand ideas, until we hit upon that one gem that propels you to marketing’s heights. It is no such thing. Creative is a scientific process where a series of prescribed steps are followed,...
by webmaster | Apr 16, 2021 | BLOG
Is your sales staff aligned with your organizations goals? Most sales executives will sell whatever they can, but are they coming home with the right kind of work? Do some sales executives waste time on selling unprofitable work or work that doesn’t fit? Could their...
by Nicholas Hendricks | Feb 8, 2016 | BLOG
Where does a marketer spend their time? For all marketers, but especially those of us working on direct mail campaigns, it looks like it should boil down to either campaign development or cost control....
by webmaster | Apr 6, 2015 | BLOG
When your car, your spine, or even the stars are out of alignment, it means that the elements that must come together for a successful drive, walk, or karma are instead working independently, and not moving you toward your goal. Every inch of progress is a struggle,...
